According to a quick scour of the internet there are many uses for charcoal, only some of them made up. However, throw into the mix the word 'activated' and suddenly there's a whole world of confusion.
Read on to help tell the fact apart from fiction.
Does caffeine-infused skincare really make you glow or is just your imagination saving you from the embarrassment of paying for snake oil?
Fortunately the boffins in the lab have worked long and hard to get to the bottom of this contentious issue. So grab a coffee, take a sip and read on. Their findings might just cause a bit of a buzz.
It can often seem as though the world's gone a bit gloomy. Oil spills, smoke-spewing factories and unbearable temperatures forcing people to stock up on suncream.
At Optiat we think a different future is possible, a better future. So throw open your blinds and look out. The year is 2040, it's bright outside. Welcome to another possibility.
We’re not one for hyperbole, but we don’t believe we’re exaggerating when we say coffee is quite literally the greatest thing ever.
As such we feel like it’s our duty to help unmuddle the most impenetrable of subject areas - the coffee shop menu.
In the early days people used a fair bit of meat. Cavemen would sit around a fire after the sun had set, boasting about how many gazelles they’d brought home that night.
However nowadays veganism isn't just accepted, it's become a mainstream movement. Come join us on a journey to find out what changed over all those years.
The less coffee we waste the better. Fortunately, a number of clever companies have realised the great potential in leftover grounds.
Here at Optiat, we’re fully on board with that message, and in the spirit of innovation, have lovingly compiled a list of a few of our faves.
Watch the TV for a while and, sure enough, you’ll likely be treated to an advert for some kind of acne skincare - normally involving a 20-something-year-old actor pretending to be a teen with a pimple.
One question though. What actually is a pimple, and how do you get rid of them?
Where coffee comes from is still a mystery to many. Regardless of the reasons, we feel it’s not only important, but fascinating to know a bean's journey from shrub to scrub.
So put on your adventure boots and join us, it's going to be quite the ride!
Microbeads, remember them? They’re those tiny dots that were all the rage a few short years ago. Open virtually any facial cleanser and there they were, glittering in the bathroom light.
Why did they become so popular though? And, more importantly, why did they fall from grace?
In 2011 the first "organic water" hit the shelves of America, well and truly confirming the fact that people will, indeed buy anything.
However, getting under the skin of organic labels shows that there's more than meets the eye, so come - have a peek with us.
Have you ever picked up a bottle of shower gel and seen that little squiggly sunflower symbol on the bottle? It’s often small but the meaning behind it is huge. It's vegan skincare.
Here are just a few reasons that its benefits are more than skin deep.
This weekend marked the official 2nd birthday of Optiat.
We love looking back to see how far we have come between our three experiences at the show, from day zero, to year one, to year two. We thought it would be fun to take a look back at snapshots from each year!
A couple of weeks ago we went to Vevolution festival to pitch Optiat at the Pitch + Plant Dragons’ Den Competition.
We were delighted to walk away as the winners!
We've got two brand new stockists to announce! Optiat scrubs and face masks have recently launched in all five As Nature Intended stores as well as the beautiful Fenwick store on Bond Street!
Some of the most successful people in the world claim to thrive off 3 or 4 hours a night. Is this realistic or sustainable?
We discuss the issue of sleep in our blog post below!
It's no secret that an awful lot of us absolutely love drinking coffee. However, unfortunately the coffee industry isn’t as green as we’d like it to be.
Find out more about how we at Optiat are trying to make a change!
Keen to find out more about how it all began?
Here at Optiat we pride ourselves on using recognisable plant-based ingredients. We want our products and production processes to be transparent so that you can put your total trust in us.
So, continue reading to try your hand at making your own coffee scrub at home!