A selection of ingredients used to make vegan skincare products

Have you ever picked up a bottle of shower gel and seen that little squiggly sunflower symbol on the bottle? It’s often small but the meaning behind it is huge. It’s a doodle that holds power, a doodle that means you’re helping to save the planet one step at a time. It’s the power of vegan.


You might be thinking that all skincare is vegan. After all, what animal products do you need in your daily scrub? However, you might be surprised at just how common animal products are. From shampoos to toothpaste, creams to clays. It’s not always easy avoiding such items - especially if you’re not aware of it. Here at Optiat we’re convinced that vegan skincare isn’t just better for animals, it’s better for you too, providing you with a whole array of hidden benefits to leave you feeling fresh as a daisy. Go flower power!

Is vegan better? (spoiler: Yes)


Vegan products aren’t just kinder to animals, they’re often kinder to hair and skin as well. It’s a little-known fact that much of what we put on the skin is absorbed into the body. If the idea of rubbing uric acid (from cows) into your pores doesn’t make you shudder (or should we say udder) then know that the alternatives are far softer and especially great for sensitive skin. One huge benefit of such formulas is that the ingredients taken from plants often bring more vitamin goodness along for the ride. Not only this but bundles of antioxidants, minerals and naturals oils help in repairing and maintaining soft skin, keeping it looking and feeling fresh for longer.

What should I avoid?


Most ingredients in skincare can come from either plant or animal sources. However, since animal sources often require less processing, chances are they’ll be the ones used, unless stated otherwise. A few of the most common ones to watch out for are Biotin, Cetyl Alcohol, Keratin, and Gelatin. The latter is synonymous with animal bones and is used in most gel-based products but there are many alternative sources now available, including seaweed (agar) and Irish moss amongst others.


Many products are technically vegan but aren’t cruelty-free. That is, they’ve been tested on animals. This is why the ‘100% vegan’ labels on packaging can sometimes be misleading. To have the ultimate piece of mind, look for products that display certification from cruelty-free organisations. This means they’ve been looked at with a fine tooth comb and been deemed squeaky clean - just like you’ll be.

How else does it help?


It’s a well known saying, but sometimes nature really does know best. Since it takes such good care of us it’s only fair that we give back too. The best vegan products are also 100% natural and organic. This means that they don’t harm the environment after use, breaking back down into non-harmful components and being reused by their surroundings. Speaking of things that are reused, reclaimed ingredients are a great way of putting a cherry on top of the cake of consideration. Products such as our coffee scrubs act to prevent ingredients ending up in landfill, not only leaving you with a deep glow but the knowledge of a world left in a slightly better place.


Had you whispered the word vegan ten years ago the chances are you'd have been met with a whole spectrum of confused and disparaging reactions. Luckily the advantages of vegan are becoming more and more apparent each day. With people becoming increasingly socially aware and health conscious, the sun is only just rising on a natural, cruelty-free world. Flower power indeed.